Content strategy, copywriting & SEO articles
Notes on content that works.
Practical guides from client work: how to plan content, write it well and keep it earning.
Latest · Content StrategyContent Plan: How to Build a 90-Day Plan (With Template and Example)A practical guide to building a 90-day content plan: six steps, a scoring method, a copy-and-paste template and a worked example, so you ship fewer, better pieces.Read the article →All articles
7 articles
Content Plan: How to Build a 90-Day Plan (With Template and Example)
A practical guide to building a 90-day content plan: six steps, a scoring method, a copy-and-paste template and a worked example, so you ship fewer, better pieces.
Content Mapping: How to Map Content to the Buyer Journey (With Template and Example)
A plain-English guide to content mapping: six steps, a copy-and-paste template and a worked example, so every piece you publish has one reader, one stage and one next step.
How to Hire a Copywriter in 2026: Costs, Where to Look and What to Ask
What copywriters really cost in 2026 (with sources), where to find good ones, the questions to ask before you hire and the red flags to walk away from.
Content Strategy Template: The One-Page Plan I Use With Clients (+ Filled Example)
A free, one-page content strategy template with seven sections, a filled-in example and a 90-day rollout plan. The same structure I use with clients, minus the eleven-tab spreadsheet.
Does Google Penalize AI Content? What Actually Gets Sites Hit
Google doesn’t penalise content for being AI-assisted. It acts on scaled, low-value content made to manipulate rankings. Here’s where the line is, and a workflow that stays on the right side of it.
What Does a Content Strategist Do? (And When You Need One)
What a content strategist actually does, how the role differs from a writer or an SEO, what a strategy deliverable should include, and the signs you need one.
How to Do a Content Audit: A Step-by-Step Process (With Decision Rules)
A practical, step-by-step content audit process: build the inventory, add performance data, check intent and quality, then give every URL a clear verdict.