Content audit services
Find out which content is earning — and which is dead weight.
A page-by-page audit of your site’s content against traffic, rankings, conversions and quality. You get a clear verdict for every URL — keep, update, merge, redirect or remove — and a prioritised plan to recover and grow organic traffic.
Who it’s for
Built for you if…
- Sites with flat or declining organic traffic
- Blogs with hundreds of posts and no idea which ones matter
- Brands recovering from a Google core or helpful-content update
- Teams planning a redesign or migration
What you get
Deliverables
- Full content inventory with traffic, rankings, links and conversions
- Keyword cannibalisation and thin-content detection
- Quality scoring against helpfulness and E-E-A-T criteria
- Keep / update / merge / redirect / remove verdict for every URL
- Internal linking and topical gap analysis
- Prioritised action plan ranked by impact and effort
- Walkthrough call and recorded summary
Process
How it works.
Access
Search Console, analytics and your CMS — read-only is fine.
Inventory
Crawl and combine data for every indexable URL.
Assess
Score each page on performance, intent match and quality.
Decide
A verdict and rationale for every URL, grouped into action lists.
Plan
A sequenced roadmap, with optional implementation by me.
Ways to work together
Pick a starting point.
Every engagement gets a fixed-price written proposal after a short call — no hourly billing surprises.
01
Quick Audit
Up to ~100 URLs
- Inventory and scoring
- Top-priority fixes
- Cannibalisation check
- Summary call
Popular02
Full Audit
Most popular — whole-site review
- Every indexable URL assessed
- Verdicts and action lists
- Topical gap analysis
- Roadmap + walkthrough
03
Audit + Fix
I implement the plan
- Everything in the full audit
- Rewrites, merges and redirects
- Internal linking updates
- Recovery tracking
Proof
“It’s always a pleasure to work with Shoaib. He responds fast, delivers high-quality work way before the deadline… Would definitely recommend him to anyone who wants to see organic growth.”
— J. Alexander, CEO, APKCima
30+clients served
12M+views on scripted videos
50K+monthly organic visits driven
100%Upwork Job Success
How often should I audit my content?
For most active sites, once a year, plus a lighter quarterly review of top pages and anything losing traffic.
Will deleting content hurt my SEO?
Removing or merging pages that have no traffic, links or purpose usually helps by concentrating relevance and crawl attention. Anything with value gets updated or redirected, not deleted.
Can you audit YouTube or social content too?
Yes — I can review a channel’s catalogue for retention, topic performance and title/thumbnail patterns as part of a broader strategy engagement.
What do you need from me?
Access to Google Search Console and analytics, your CMS export or sitemap, and a short call about your goals.
Related services
Often paired with.
Content Strategy
Audience research, positioning, content pillars, a keyword-backed topical map and a 90-day plan your team can actually ship.
Copywriting & Content Writing
Articles, pillar pages and landing pages written to search intent, enriched with your first-hand expertise and built to convert.
AI Content Automation
n8n + AI pipelines from keyword to WordPress, with human review gates that keep your content E-E-A-T safe at scale.
Ready to talk content audit?
Book a free 30-minute call. I’ll review what you have and tell you honestly whether this is the right next step.