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Reels, Shorts & TikTok strategy
Short-form that gets saved, sent and acted on.
Platform-native concepts, hooks and scripts for Instagram Reels, YouTube Shorts and TikTok — built on two years of short-form strategy work for influencers and brands, and designed to grow an audience that goes somewhere after the scroll.
Who it’s for
Built for you if…
- Personal brands and influencers who need a repeatable format
- Businesses using short-form to feed a funnel or a long-form channel
- Creators stuck on views that don’t turn into followers
- Teams repurposing long-form into clips
What you get
Deliverables
- Audience and competitor format analysis
- Content pillars and repeatable series formats
- Hook bank and script templates
- Weekly scripts with on-screen text and shot notes
- Repurposing plan from long-form, podcasts and blogs
- Posting cadence and cross-platform adaptation
- Monthly performance review
Process
How it works.
Research
What’s working in your niche, and why — formats, hooks and pacing.
Formats
Two to four series formats that suit you and your audience.
Scripts
Weekly batches of scripts ready to film.
Publish
Captions, on-screen text and platform-specific tweaks.
Iterate
Double down on winners, retire what flops.
Ways to work together
Pick a starting point.
Every engagement gets a fixed-price written proposal after a short call — no hourly billing surprises.
01
Format Sprint
Find your formats
- Niche and competitor research
- Pillars and 3 series formats
- Hook bank
- 10 starter scripts
Popular02
Monthly scripts
Most popular — always-on
- 12–30 scripts per month
- Captions and on-screen text
- Repurposing from long-form
- Monthly review
03
Strategy + coaching
For in-house creators
- Format and pillar strategy
- Script feedback
- Fortnightly calls
- Analytics coaching
Proof
“It’s always a pleasure to work with Shoaib. He responds fast, delivers high-quality work way before the deadline… Would definitely recommend him to anyone who wants to see organic growth.”
— J. Alexander, CEO, APKCima
30+clients served
12M+views on scripted videos
50K+monthly organic visits driven
100%Upwork Job Success
Which platform should I prioritise?
Wherever your audience already pays attention — then adapt for the others. Most clients start with one primary platform and repurpose with light edits.
How many videos should I post?
Consistency matters more than volume. Three to five strong videos a week usually beats daily posting with weak hooks.
Do you film or edit?
I handle strategy, concepts and scripts. I can recommend editors and give them shot and text direction.
Can short-form help SEO?
Indirectly, yes — short videos increasingly appear in search results and build branded search, which supports your site.
Related services
Often paired with.
Content Strategy
Audience research, positioning, content pillars, a keyword-backed topical map and a 90-day plan your team can actually ship.
Copywriting & Content Writing
Articles, pillar pages and landing pages written to search intent, enriched with your first-hand expertise and built to convert.
AI Content Automation
n8n + AI pipelines from keyword to WordPress, with human review gates that keep your content E-E-A-T safe at scale.
Ready to talk short-form content strategy?
Book a free 30-minute call. I’ll review what you have and tell you honestly whether this is the right next step.