Shoaib Anjum · Content Strategist & Copywriter · Taking new clients
Content that ranks, retains and converts.
I plan, write and systemise content for founders, creators and marketing teams — website copy, articles, YouTube and short-form — with AI-assisted workflows that scale your output without stripping out the experience and expertise Google (and your readers) actually reward.
100%Job Success · Top Rated on Upwork
30+brands, creators and agencies served
12M+YouTube views on videos I scripted
100+short-form videos written and produced
50K+monthly organic visits driven to client blogs
10+WordPress sites running on publishing systems I built
Teams I’ve worked with
YTYourTubeExperts
SSStrategiScale
26TwoSix10 Media
TPThe Pixel
8C8 Cylinder Consulting
ACAPKCima
AKAPKClasico
Sound familiar?
You’re publishing. It’s just not working.
Random acts of content
Posts go out because the calendar says so — not because they map to a keyword, a buyer question or a business goal. Traffic is flat and nobody can say why.
AI output that reads like AI
You scaled with AI and now have hundreds of interchangeable pages. Rankings slipped, and your brand voice disappeared somewhere around article forty.
Views without viewers
Videos get impressions but drop off in the first 30 seconds. Shorts get likes but nobody clicks through, subscribes or buys.
What I do
Strategy first. Then the words. Then the system that keeps it going.
Hire me for one piece or the whole engine. Every engagement starts with the same question: what does your audience need to believe before they buy?
Core service01
Content Strategy
Audience research, positioning, content pillars, a keyword-backed topical map and a 90-day plan your team can actually ship.
02
Copywriting & Content Writing
Website copy, landing pages, emails and articles in your voice — built on real insight and written to convert.
03
AI Content Automation
n8n + AI publishing pipelines with human checkpoints, so you scale output without the “scaled content abuse” risk.
04
Content Audit
A page-by-page verdict on what to keep, update, merge or remove — with a prioritised fix list.
05
YouTube Scriptwriting
Retention-first scripts, hooks, titles and thumbnail concepts that keep viewers past the first minute.
06
Short-Form Strategy
Reels, Shorts and TikTok concepts and scripts that get watched, saved and sent — then send people somewhere.
How we’ll work
A content engine in five moves.
The same process I’ve refined across YouTube channels, SaaS blogs and multi-site publishing networks.
Diagnose
Audit what exists, interview your audience data, and benchmark the competitors outranking you.
Map
Define pillars, build the topical map and decide what each piece must do for the business.
Make
Write, script and edit — with your experts’ insight captured, not invented.
Systemise
Notion workflows and AI automations so publishing doesn’t depend on heroics.
Measure
Track rankings, retention and conversions; double down on what works, cut what doesn’t.
AI + E-E-A-T
Yes, AI content can rank. Lazy AI content can’t.
Google has said plainly that it rewards helpful, people-first content however it’s produced — and that using automation mainly to manipulate rankings breaks its spam policies. The difference is the system around the model.
My automation builds use AI where it’s strong — research synthesis, outlines, first drafts, formatting, internal linking — and keep humans where trust is earned: real experience, expert review, original examples, fact-checking and a named author who stands behind the page.
E
Experience
First-hand input from you or your team is captured in every brief.
E
Expertise
Subject-matter review before anything YMYL-adjacent goes live.
A
Authority
Topical maps that build depth around what you’re known for.
T
Trust
Sources cited, claims checked, authors named, pages kept current.
Client words
Trusted by founders, creators and authors.
Shoaib has delivered commendable work for The Pixel, contributing content that resonates with our brand’s ethos. He’s also built us a Notion-based content engine that has significantly boosted content production.
Santiago PenuelaFounder, The Pixel
It’s always a pleasure to work with Shoaib. He responds fast, delivers high-quality work way before the deadline, and is very friendly. Would definitely recommend him to anyone who wants to see organic growth.
J. AlexanderCEO, APKCima
Shoaib is an incredibly knowledgeable guy. Knows what he does. And gets it done quick! He is a lot more than professional and flexible when it comes to tackling difficult tasks.
Mark DevincentisCEO, 8 Cylinder Consulting
Shoaib is a dedicated and skilful individual who goes the extra mile to make sure he gets the results we need. Especially happy with how friendly he is and pays great attention to critical requirements.
Veronika KolodychCEO, APKClasico
Shoaib delivers as promised, communication is excellent, willing to go extra to give a great result. I will definitely recommend him to anyone who wants to bring their content to life.
Abosede OshoBlogger
Shoaib is simply a GREAT guy! Very pleased to work with him. We worked on a bunch of different projects and I could clearly see that he is competent, polite and has great ideas to improve things.
Mette GlargaardAuthor, The Daughter Who Disappeared
Hi, I’m Shoaib
I didn’t set out to be a strategist. I kept getting hired to fix what wasn’t working.
I started as a scriptwriter for YouTube and short-form at TwoSix10 Media, moved into short-form strategy at StrategiScale, then led strategy and scripting at YourTubeExperts.
Along the way I wrote website copy, long-form articles, landing pages, email sequences and VSLs — and started building the systems that let small teams publish like big ones. Today I work directly with a handful of clients at a time.
2025 — now
Independent content strategist & copywriter
Strategy, copywriting and AI publishing systems for brands and creators.
Oct 2024 — Mar 2025
Strategist & Scriptwriter, YourTubeExperts
Channel strategy and retention-first scripts for YouTube clients.
Jan 2023 — Oct 2024
Short-form Content Specialist, StrategiScale
Concepts, hooks and scripts for Reels, Shorts and TikTok.
Feb 2022 — Jan 2023
Short-form Content, TwoSix10 Media
Where it started: scripting YouTube videos and shorts.
Free resources
Steal my planning templates.
The same Notion templates I use with clients, with walkthroughs on how to fill them in.
Latest articles
Notes from the work.
What Does a Content Strategist Do? (And When You Need One)
What a content strategist actually does, how the role differs from a writer or an SEO, what a strategy deliverable should include, and the…
Does Google Penalize AI Content? What Actually Gets Sites Hit
Google doesn't penalise content for being AI-assisted. It acts on scaled, low-value content made to manipulate rankings. Here's where the line is, and a…
How to Do a Content Audit: A Step-by-Step Process (With Decision Rules)
A practical, step-by-step content audit process: build the inventory, add performance data, check intent and quality, then give every URL a clear verdict.
Who do you work with?
Founders and marketing teams at SaaS, service and e-commerce businesses, YouTube creators and coaches, and publishers running content sites. If content is meant to bring you customers, we’ll probably get along.
Do you only do strategy, or do you write too?
Both. Some clients hire me for a strategy they execute in-house; others want strategy plus ongoing articles, scripts or a full publishing system. Strategy always comes first so the writing has a job to do.
Will AI-assisted content hurt my rankings?
Not because it’s AI-assisted. Google judges content on helpfulness and quality, and treats mass-produced, low-value pages made mainly to manipulate rankings as spam. My workflows keep human experience, review and fact-checking in the loop for exactly that reason.
How much does it cost?
It depends on scope. One-off strategy sprints and audits are fixed-price; writing and automation are usually monthly retainers. After a short call I’ll send a written proposal with a fixed number — no hourly surprises.
How fast will I see results?
Video and short-form can move within weeks. SEO usually takes three to six months to compound, faster when you already have some authority. I’ll set honest expectations in the proposal, not after you’ve paid.
Stop guessing what to publish.
Book a free 30-minute strategy call. You’ll leave with three things you can fix this month — whether or not we work together.