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Work & results
Proof over promises.
A selection of the teams, channels and projects I’ve worked on. Much of my YouTube and short-form work is ghostwritten, so some client names stay private — the numbers don’t.
30+brands, creators and agencies
12M+YouTube views on scripted videos
100+short-form videos produced
50K+monthly organic blog visits driven
100%Job Success · Top Rated on Upwork
Selected engagements
What I did, and what changed.
Content systems · SaaS
The Pixel — a Notion content engine
Wrote brand content for The Pixel and designed a Notion-based content engine covering ideation, briefs, production status and publishing. The founder credits it with significantly boosting their content production.
Content strategy · Writing · Notion systems
SEO · Publishing
APKCima & APKClasico — organic growth
SEO content for app-review publishers, written to search intent and delivered ahead of deadline. Both CEOs returned for repeat projects and recommend the work for organic growth.
Keyword research · SEO writing · On-page SEO
YouTube · Agency
YourTubeExperts — strategy & scripts
As strategist and scriptwriter (2024–2025), planned channel content and wrote retention-focused long-form scripts for the agency’s YouTube clients.
Channel strategy · Scriptwriting · Packaging
Short-form · Agency
StrategiScale — short-form at scale
Short-form content specialist for nearly two years: concepts, hooks and scripts for influencers and brands across Reels, Shorts and TikTok.
Short-form strategy · Hooks · Scripts
Ghostwriting · YouTube
Coaches & motivational creators
Ghostwritten scripts for personal coaches (2022–2025) and motivational channels (2022–2024), contributing to more than 12 million combined views.
Ghostwriting · Storytelling · Retention
AI automation · WordPress
Multi-site automated publishing
Designed and run n8n pipelines that take a single keyword through research, drafting, formatting and WordPress publishing — now operating across more than ten live sites.
n8n · AI prompt systems · WordPress
Consulting · B2B
8 Cylinder Consulting
Fast-turnaround content and copy for a consulting firm, including tasks other writers found difficult. “A very good partner to have on your side.”
Copywriting · Content writing
Publishing · Authors
Authors & bloggers
Multiple projects with novelist Mette Glargaard and blogger Abosede Osho — from content planning to bringing their ideas to the page.
Content planning · Writing · Editing
In their words
What clients say.
Shoaib has delivered commendable work for The Pixel, contributing content that resonates with our brand’s ethos. He’s also built us a Notion-based content engine that has significantly boosted content production.
Santiago PenuelaFounder, The Pixel
Shoaib is a dedicated and skilful individual who goes the extra mile to make sure he gets the results we need.
Veronika KolodychCEO, APKClasico
I have worked with Shoaib on many projects of website development and designing… He is an expert in developing, planning, designing, and creating content for websites from scratch.
Wajahat K.Marketing Manager · via Upwork
Shoaib is a reliable copywriter who always sticks to the deadlines. The requirements are always carefully fulfilled, and the content quality is fantastic.
Upwork clientVerified review
It’s always a pleasure to work with Shoaib. He responds fast, delivers high-quality work way before the deadline, and is very friendly.
J. AlexanderCEO, APKCima
Whenever I need enticing content, Shoaib is my go-to writer! Highly recommended.
Abdul R.Animation Expert · client since 2017
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