Articles
Field notes on content strategy, copywriting, E-E-A-T and AI content systems — written from client work, not recycled listicles.
What Does a Content Strategist Do? (And When You Need One)
What a content strategist actually does, how the role differs from a writer or an SEO, what a strategy deliverable should include, and the…
Does Google Penalize AI Content? What Actually Gets Sites Hit
Google doesn't penalise content for being AI-assisted. It acts on scaled, low-value content made to manipulate rankings. Here's where the line is, and a…
How to Do a Content Audit: A Step-by-Step Process (With Decision Rules)
A practical, step-by-step content audit process: build the inventory, add performance data, check intent and quality, then give every URL a clear verdict.
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