Website copywriting services
A website that explains you better than you do on a call.
Homepage, service, about and landing-page copy for brands and creators whose site undersells them. Researched, written in your voice, easy to skim and search-friendly by default, so visitors understand what you do, trust you and get in touch.
Top Rated on Upwork · 100% Job Success · 50+ clients since 2017
- 1DiscoveryOffer, customers and objections
- 2Customer languageReviews, calls and searches
- 3Messaging mapWhat to say first, second and never
- 4Page copy in your voiceEvery key page, with CTAs
- 5Conversion reviewChecked page by page before launch
Ready to launch
Who it's for
Built for you if…
Honest fit check. If the “not a fit” list sounds like you, I'll point you somewhere better.
Tap the ones that sound like you.
Probably not a fit if…
- You need the site designed and built (I work alongside your designer)
- You want a single tagline with no research behind it
What you get
Deliverables, in writing.
Agreed before work starts, so you know exactly what lands in your inbox.
- 01
Messaging research
Your audience, offer and how competitors talk about the same thing.
- 02
Message hierarchy
What you say first, second and never, agreed before any copy.
- 03
Every key page
Homepage, service, about, landing and contact page copy.
- 04
Headlines, CTAs and microcopy
Words that guide visitors to the next step.
- 05
Layout notes
Page structure your designer can build from.
- 06
Titles and meta descriptions
Written for every page, so search results get clicked.
- 07
Voice guide
So future pages stay consistent.
Need something not on the list?
Tell me the goal. I'll scope the smallest project that gets you there.
Ask about scope →
Proof
What clients say.
“Shoaib is simply a GREAT guy! Very pleased to work with him. We worked on a bunch of different projects and I could clearly see that he is competent, polite and has great ideas to improve things.”
Mariah WolfeAuthor“I have worked with Shoaib on many projects of website development and designing… He is an expert in developing, planning, designing, and creating content for websites from scratch.”
Wajahat K.Marketing Manager · via UpworkHow it works
Five steps, no surprises.
- 01
Discovery
A call or questionnaire on your offer, customers, objections and what makes you different.
- 02
Research
Competitor sites, customer language from reviews and calls, and what people search before they buy.
- 03
Messaging
One page that sets the core promise, proof points and page-by-page structure before any copy is written.
- 04
Copy
Every page written by me, in your voice, with headlines, CTAs and layout notes.
- 05
Revise & launch
Two revision rounds, then optional upload to your CMS and a check once it's live.
Ways to work together
Pick a starting point.
Every project gets a fixed-price written proposal after a short call. No hourly billing surprises.
Single page
A homepage or landing page that isn't converting
- One key page, researched and rewritten
- Messaging notes included
- Headlines, CTAs and structure
- Two revision rounds
Full website
Launches, rebrands and redesigns
- Messaging framework first
- Homepage, about, services and contact
- Layout notes for your designer
- Titles and meta descriptions
Website refresh
A site that's grown messy over time
- Review of every key page
- Rewrite what undersells you
- One consistent voice across the site
- Results tracked
Website copywriting FAQs
Questions people ask first.
What do website copywriting services include?
Research into your audience and competitors, a message hierarchy, copy for every key page (homepage, about, services, landing and contact), headlines, calls to action and microcopy, layout notes for your designer, and titles and meta descriptions for search.
Should copy come before or after design?
Before, ideally. When the words exist first, the design can be built around what you need to say instead of squeezing copy into boxes. If your design is already done, I can write to it and flag where a layout change would help.
How many pages does a typical website need?
Most service businesses and creators need a homepage, an about page, one page per core service or offer, and a contact page. I'll recommend a page list during discovery rather than padding the project.
Will the copy help my site show up in search?
Yes. It's search-friendly by default: clear page topics, headings that match what people look for, sensible internal links, and written titles and meta descriptions.
Can you write in my brand voice?
Yes. I build a short voice guide from your best existing content and calls, and every page is checked against it.
Do you also write blog content?
Yes. Once your site is live, I can keep it growing with articles and guides in the same voice.
SEO content writing →Start a project
Let's talk website copywriting.
Two ways in. Pick the one that fits where you are today.
Tell me about your project
Your goal and where you are now. I reply within one working day with next steps and a fixed-price proposal.
Take the free content health check
Eight yes-or-no questions, one minute. Every “No” shows a fix you can start on today.
- See where your content is leaking traffic
- Get a fix for every gap
- No email needed to see your results
Or email hello@shoaibanjum.com
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