Writer by trade. Strategist by necessity.

The short version

I’ve been writing for clients since 2017 — one of my first clients from back then kept coming back to me for years. That freelance work turned into a career in content: scriptwriter, copywriter, content planner, researcher, and eventually strategist.

I didn’t start out calling myself a “content strategist.” I just kept saying yes to projects where people didn’t know what to post, how to say it, or why nothing was working. Fixing that turned out to need more than good sentences. It needed research, a plan, and a system.

How I got here

TwoSix10 Media (2022–2023). My first in-house role: writing scripts for YouTube videos and short-form reels. This is where I learned that the first five seconds decide everything, and that retention is a writing problem before it’s an editing problem.

StrategiScale (2023–2024). As a short-form content specialist I planned and wrote Reels, Shorts and TikToks for influencers and brands — concepts, hooks, scripts and the posting strategy around them.

YourTubeExperts (2024–2025). As strategist and scriptwriter I worked on channel strategy and long-form scripts, including ghostwriting for personal coaches and motivational creators. Collectively, videos I’ve scripted have passed 12 million views.

Independent (2025–now). Today I work directly with a small number of clients on content strategy, copywriting and AI-assisted publishing systems — including automated n8n pipelines that research, draft and publish to WordPress with human review built in. Through Upwork I’ve kept a 100% Job Success score and Top Rated status.

What I believe about content

• Strategy before volume. Ten pages that answer real questions beat a hundred that answer none.
• Experience can’t be generated. AI is a brilliant assistant and a terrible source. Your expertise, examples and opinions are the moat.
• Every piece needs a job. Rank for a query, move a reader to the next step, build trust for a sale — if it has no job, it doesn’t get made.
• Systems beat motivation. A good workflow keeps publishing going when everyone’s busy.

What I won’t do

I don’t sell templates disguised as strategy, I don’t do “just write me something quick,” and I won’t promise you page one by Friday. I’ll tell you what I think will work, why, and what it will take.