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Content strategy services & consulting
A content strategy your team can actually ship.
I’m a freelance content strategist who turns scattered publishing into a focused plan: who you’re talking to, what you’ll be known for, which topics win search and attention, and exactly what to publish for the next 90 days.
Who it’s for
Built for you if…
- Founders and marketing leads who publish but can’t tie content to pipeline
- Creators and coaches ready to turn a channel into a business
- Teams about to scale content and want the foundations right first
- Agencies that need a senior strategist on a client account
What you get
Deliverables
- Audience avatar built from real customer, comment and search data
- Competitor and SERP gap analysis — where you can realistically win
- Positioning and 3–5 content pillars with a clear point of view
- Keyword-backed topical map grouped into clusters and priorities
- 90-day editorial calendar with briefs for the first month
- Distribution plan across search, YouTube, short-form and email
- KPI framework and a simple reporting dashboard
Process
How it works.
Discovery
A 60–90 minute workshop plus access to analytics, CRM notes and past content.
Research
Audience, competitor, keyword and SERP research — the evidence behind every recommendation.
Strategy
Positioning, pillars, topical map and channel plan, presented live with the reasoning.
Roadmap
A prioritised 90-day calendar and ready-to-use briefs so execution starts Monday.
Review
A 30-day check-in to adjust based on early data.
Ways to work together
Pick a starting point.
Every engagement gets a fixed-price written proposal after a short call — no hourly billing surprises.
01
Strategy Sprint
For teams that will execute in-house
- Full strategy and topical map
- 90-day calendar + 8 briefs
- Live presentation and recording
- 30-day follow-up call
Popular02
Strategy + Execution
Most popular — strategy plus a monthly content engine
- Everything in the sprint
- Monthly articles and/or scripts
- Monthly performance review
- Ongoing roadmap updates
03
Fractional Strategist
Senior strategy on retainer
- Weekly or bi-weekly strategy calls
- Brief and edit your writers
- Quarterly roadmap refresh
- Slack/email access
Proof
“It’s always a pleasure to work with Shoaib. He responds fast, delivers high-quality work way before the deadline… Would definitely recommend him to anyone who wants to see organic growth.”
— J. Alexander, CEO, APKCima
30+clients served
12M+views on scripted videos
50K+monthly organic visits driven
100%Upwork Job Success
What does a content strategist actually do?
A content strategist decides what content to create, for whom, on which channels and why — then builds the plan and process to get it made. Writing is execution; strategy is making sure the writing earns its keep.
How long does a content strategy take?
A full strategy sprint typically takes three to four weeks from discovery to roadmap. A lighter plan for a single channel can be done in two.
Do I need a strategy if I already have writers?
Usually more than ever. Without a strategy, writers make topic decisions by default. With one, every brief has a target query, a reader, a job and a next step.
Do you work with B2B, B2C and creators?
Yes. The research methods are the same; what changes is the channel mix and the buying journey. I’ve worked across SaaS, services, e-commerce, publishing and YouTube.
Related services
Often paired with.
Copywriting & Content Writing
Articles, pillar pages and landing pages written to search intent, enriched with your first-hand expertise and built to convert.
AI Content Automation
n8n + AI pipelines from keyword to WordPress, with human review gates that keep your content E-E-A-T safe at scale.
Content Audit
A verdict for every URL — keep, update, merge, redirect or remove — and a prioritised plan to recover organic traffic.
Ready to talk content strategy?
Book a free 30-minute call. I’ll review what you have and tell you honestly whether this is the right next step.