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There are factors to consider before creating an Audience Avatar. Those factors determine which info you acquire. The template shared here is the one I personally used while working with smaller YouTubers in competitive niches and that's why this is highly likely to be the most detailed template you'll see. Some use simpler with less info but I like going into the details. Modify/Simplify this as per your needs.
What information should Demographics contain?
Demographics are the basic facts about your target audience.
They help you understand who they are, so you can make your message more focused and personal. An ideal audience avatar template contains:
- Age / Generation
- Gender
- Location (e.g. country, city, urban vs rural)
- Location (e.g. country, city, urban vs rural)
- Education level
- Occupation
- Income etc.,
How to acquire this information?
When I started out, I was quickly able to get my hands on many audience avatar templates but one question went mostly unanswered. Where do I even start? What do I search? Do I ask ChatGPT?
So, here are simple ways to find out your audience’s demographics:
Study the followers, comments, and audience behavior of YouTubers or influencers in your niche.
Use tools like Reddit, Quora, or Facebook Groups to see what people in your target niche are asking, sharing, and struggling with.
Search for free market research, demographic reports, or Google’s “Think With Google” to understand trends.
These help you see what your potential audience is actively searching for, which hints at their interests and needs.
Imagine your ideal viewer: their age, job, where they hang out online. This first version will evolve as you create and get feedback.
The most important thing here is to START. Even if you can’t access any info. Even if you do not know how. Even if you don’t know what to do. Even if you get it wrong. Just do it. You will not know how deep the waters are until you take a dive.
Believe in yourself. You are better.
What information should Psychographics contain?
Psychographics are the deeper traits that tell you why someone thinks and acts a certain way. They go beyond demographics to capture motivations, habits, and mindset. This allows you to know what “to say” and what “not to say”:
- Lifestyle & daily activities - What do they spend time doing?
- Interests & hobbies — What do they enjoy or search for?
- Values & beliefs — What matters to them?
- Goals & motivations — What do they want?
- Pain points - what problems they are facing?
How to acquire this information?
If you are a new creator or working for a new creator – you can still build a realistic psychographic profile:
Look at comments and discussion on YouTube channels, Reddit, or forums in your niche. What interests, problems, or goals come up?
Jump into Facebook Groups, Discord servers, or Subreddits where your potential audience hangs out. Note common values, opinions, and language.
Tools like AnswerThePublic or YouTube autocomplete reveal what your future audience is curious about — powering insights on interests and pain points.
Sketch an ideal audience persona: how they think, what they love, what frustrates them, and what motivates them. This model will evolve over time.
Once you start publishing, pay attention to comments, surveys, or social engagement that reveal real psychographic data.
Once again, there are more ways to acquire info than I’ve mentioned here but these are the simplest ones you can use. Of course, there is AI and as it continues to improve, it is inevitable that it’ll be able to create more precise personas.
But there is a difference between how you assess and understand someone’s pain points and how AI does it. Going through someone’s story will help you understand them and maybe help them even. Getting precise pain points will help you solve a problem and sell them your product/service.