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Free resources
The planning templates I use with paying clients.
Free Notion templates and step-by-step guides for the research that comes before any good content: who you’re talking to, who you’re up against, what you’ll be known for and which keywords you can actually win.
Start here
Four steps to a content strategy.
Use them in order. Each one feeds the next — the same sequence I follow at the start of every strategy engagement.
Step 1 · Notion template
Audience Avatar Template
Build a profile of your ideal reader or viewer — their problems, language and objections — detailed enough to write hooks that land.
Step 2 · Notion template
Competitor Analysis Template
A structured teardown of the brands and creators competing for your audience’s attention, and the gaps they leave open.
Step 3 · Guide
Content Pillars Template
Choose the three to five themes you’ll be known for, connect each to a business goal, and learn to say no to everything else.
Step 4 · Guide
SEO Keyword Research
Find keywords your site can realistically rank for, group them by intent, and turn the list into a publishing plan.
Why these four
Most content fails before the first word is written.
When content underperforms, the writing is rarely the real problem. Usually nobody decided who it was for, what made it different from the ten pages already ranking, or what it was meant to do for the business.
- Audience tells you what to say and how to say it.
- Competitors tell you where you can stand out.
- Pillars tell you what you’ll be known for.
- Keywords tell you what people are actually searching for.
Rather have it done for you?
I’ll run the full research — audience, competitors, pillars and keywords — and hand you a 90-day plan your team can ship.